Through GetResponse you can interact with your audience and nurture leads with targeted online marketing communication that encourages long-term loyalty and engagement.
GetResponse labels itself as the world’s easiest email marketing software to use to send out email newsletters, campaigns, online surveys and follow-up autoresponders.
GetResponse offers plenty of powerful features that have exceeded what most marketers would expect from an email marketing service provider.
There are a lot of unique features that make GetResponse stand out, not least of which are the landing page creator and the ability to engage your contacts through live Webinars.
GetResponse offers a variety of premium email marketing plans. There’s also a free trial plan that you can try for free for 30 days and build an email list of up to 250 subscribers.
With more than 15 years in the industry, GetResponse has grown to become one of the easiest to use platforms for:
Creating and tracking email campaigns
Creating landing pages that convert
Creating marketing automation that enables you to individual target customers with information that’s relevant and valuable to them
The company has won multiple awards and has been featured on CNN, Forbes, and Huffington Post (among many other media outlets).
GetResponse serves more than 350, 000 paying customers in 182 countries around the world and reports over 1 billion subscribers every month.
GET THE RIGHT MESSAGE TO THE RIGHT CUSTOMER WITH MARKETING AUTOMATION
One of the most important offerings of GetResponse is their marketing automation. This enables you to easily create “if-then” rules for a series of email communications. Rather than every customer getting the same message regardless of their behavior, they will receive messages (that you create in advance) that are responsive to their behavior.
For example, a recipient who does not open an email for 2 weeks, could receive a different follow-up message than one who did.
Using these easy flow-chart like tools, you can win back customers, identify leads, send persuasive messaging to individuals that abandon carts in your online store, create qualification actions that trigger subsequent messages and much more.
WHAT KIND OF CUSTOMER AND TECHNICAL SUPPORT IS AVAILABLE?
The customer support service from GetResponse is generally good. Although there are a handful of negative reviews on the web, the vast majority of customers rate the company’s support services highly.
In fact, GetResponse won the 2013 Bronze Stevie Award in categories such as customer service team of the year, customer service department of the year, best use of technology in customer support and innovation in customer service.
The company’s support resources are as follows:
LIVE CHAT, PHONE AND E-MAIL
GetResponse’s support team can be reached via phone, weekdays from 9 am to 5 pm EST. Alternatively, live chat and email support are available 24/7/365. Messages sent using the contact form are replied to via email.
GETRESPONSE LEARNING CENTER
The GetResponse Learning Center has plenty of helpful resources, such as 1-3 minute video tutorials and searchable FAQs in addition to downloadable whitepapers, manuals and reports.
LIVE WEBINARS
What GetResponse lacks in forum support it more than makes up for with its weekly Live Webinars. Live Webinars educate users on different aspects of using the GetResponse autoresponder and email marketing in general.
SOCIAL MEDIA
GetResponse takes customer support where most online marketers like to hang out: social media. Its support team sometimes responds to comments and questions on Facebook.
BLOG
Every week, GetResponse publishes blog posts on its site to share tips and discuss trending topics in the email-marketing scene. The blog provides great support for those who want to keep up with the latest trends in email marketing.
TAKE ACTION WITH ANALYTICS AND REPORTING TOOLS
With GetResponse reporting tools, it’s possible to measure your email campaign’s success or lack thereof. The Email Analytics page generates a few basic reports about your email campaign and displays all your stats on a single page.
For instance, the tracking tools record how many people open your emails, unsubscribe, complain, or clicked on links. You can even generate line and bar graphs detailing key metrics like bounce and click-through rates.
GetResponse offers its own tracking code that you can embed on certain web pages to track conversions, downloads, or other events. The tracking tool supports Google Analytics integration too.
You can view members on your mailing list who have performed a certain action, subscriber list growth reports comparing previous campaigns, desktop vs. mobile activity and many other autoresponder statistics.
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