An autoresponder is a simple yet effective email marketing tool which allows you to send a series of scheduled follow-up emails to your shoppers; based on specific parameters you set within your store.
For example, you may have a need to send a follow-up email to all of your shoppers who have purchased a specific item. Perhaps the follow-up email is a special coupon you'd like to send to these shoppers, or maybe you'd like to notify them of related products and accessories which would go nicely with their purchase.
There are many different situations to which an auto-responder may be applied, and now with, 3dcart version 3.3, you can make this a reality.
Autoresponders are made up of two separate components that work in unison.
Autoresponder An automated email marketing campaign (or campaigns) that contain a series of messages which are sent to your shoppers; when specific actions are triggered on their orders
Automation Rules A series of situational triggers and actions you specify which will determine when autoresponder messages are applicable.
Autoresponders are messages set to go out automatically after a contact subscribes to your list. You can create several messages to go out in a cycle, one after the other.
Autoresponders help you automate campaigns and manage one-to-one communication with your recipients. They can be sent in a sequence or at intervals, starting from the day a contact signs up to your list, e.g. Day 0 (the day a contact subscribes), then day 3, 7, 14.
So, autoresponders are useful if you want to send an automatic message to contacts who join your list. When you set up an autoresponder cycle, messages will go out on a specific day of a contact’s subscription period, according to how you set up the cycle.
The Autoresponder feature gives you the ability to create and manage autoresponders. Use it to:
add a message to the autoresponder cycle. You can use existing newsletters, autoresponders, and drafts. You can also create a new autoresponder message from scratch.
manage autoresponders in the calendar view and list view
move messages to different days in the autoresponder cycle
prevent messages from going out on specific days of the week
schedule the time autoresponders are to go out, including adjusting the schedule to different time zones
add contacts to the autoresponder cycle or move them to a different cycle.
You can also preview, edit, and duplicate your message, check message status and statistics, as well as – view the number of users on a particular day of the cycle.
Autoresponders only react to subscriptions, imports and contacts added manually. Make sure to check the box add to cycle on day for your subscription method, or when you add contacts to your account, to get them started on the autoresponder cycle. Without this setting, the autoresponders won’t send.
How to create Autoresponders Getresponse
Steps for creating Autoresponders:
Inside GetResponse . on the Dashboard menu, go to Email marketing. Then click on Autoresponders in the top menu of the Email Marketing management area.
Once on the Manage Autoresponders window, click the Create new button. You can now enter the details for your autoresponder message
Enter the autoresponder name (this is the name you’ll see on the management screens on Getresponse. It will help you identify the Autoresponder you are working on and working with).
Assign the autoresponder to a specific day . This is the day in a cycle when the email will be sent out. For example, Autoresponders with day 2 chosen , will send messages to subscribers 2 days after they subscribe.
Choose a list for the autoresponder. Select when to send the message. You can delay sending the message by certain hours:
same time signed up sends time-based autoresponders as soon as your contact subscribes to your list
with a delay of sends the message with a delay you specify, from 1-23 hours.
exactly at a specific time. Enable Time Travel if you want it delivered at the local time of your subscribers.
If you don’t want messages sent on certain days, then ; Choose the days you’ would like for the messages to get sent. Perhaps you don’t want to send messages on Weekends, then de-select Saturday and Sunday.
Next step is for you to actually create the message that will be sent to your new subscribers. If you select Choose then you will be able to select an existing message. You can also create a new Message to use .
Click Save or Save and Publish. If you click Save and Publish and you get a prompt asking you if the message should be sent to your old subscribers as well, make the right choice.
That’s it for creating Autoresponders in Getresponse. Watch the video above, for a step by step guide.
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