GoHighLevel is a marketing platform that can be white-labeled and resold to small businesses by agency owners, web designers, and sales consultants.
Its marketing automation features are called GoHighLevel Workflows. Workflows are automated actions that are triggered by an event or a sequence of events. By default, gohighlevel disables duplicate actions of a workflow on a particular lead.
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The GoHighLevel Workflows are full-featured and include many trigger and action steps required to automate your marketing.
Other marketing apps call these features campaigns or automations.
How Can You Use GoHighLevel Workflows?
GoHighLevel Workflows can be used to automate many GoHighLevel tasks, including:
How a prospect interacts with GoHighLevel, including if a prospect clicks a link in an email, fills in a form, joins membership sites in GoHighLevel, books an appointment in a calendar, misses an appointment, or fills in a survey
How your team interacts with the prospects, including updating contact records, setting reminders for staff, sending automated emails, SMSs, Facebook and Instagram messages, sending internal notifications, editing notes, sending voicemails and much, much more.
Compare GoHighLevel Workflows To Competitors
GoHighLevel Workflows are very similar to automation features in ActiveCampaign, Keap, Ontraport, and Mailchimp.
The actions and triggers are extensive and as good as all of them.
Some features are unique to GoHighLevel, like the AI Appointment Booking Bot, which enables a bot to SMS a contact and book an appointment in their calendar based on natural language and a conversation over SMS.
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I have used and paid for all of the above platforms for my business and my client’s businesses, and my opinion is that GoHighLevel Workflows are as good and, in many instances, better than them.
Out Of The Box GoHighLevel Workflow Recipes
GoHighLevel comes with 12 workflow recipes a the time of writing his article.
These are a great way of learning how to use workflows.
My favorite three are:
The Fast Five
The Appointment Booking
Send Review Request
GoHighLevel Workflow Triggers
Below are all the trigger events and can start a GoHighLevel Workflow.
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CRM
Appointments – Runs on all status updates
Birthday Reminder – Runs on all customer’s Birthdays
Call Status – Runs on outbound and inbound calls
Contact Change – Runs when a contact data is updated
Contact Created – Runs only when a new contact is created
Contact DND – Runs when a contact’s DND flag is updated
Contact Tag – Runs when tags are added or removed
Custom Date Reminder – Runs on a custom date
Customer Booked Appointment – The customer booked an appointment themselves.
Customer Replied – Runs when an incoming message is received from a contact
Email Events – Runs on specific email events
Form Submitted – Runs when a form is submitted
Note Added – Runs when a note is added to a contact
Note Changed – Runs when a note is updated
Opportunity Status Changed – Runs when the opportunity status gets changed
Order Form Submission – Runs when an Order Form is submitted
Pipeline Stage Changed – The pipeline stage was updated for an opportunity.
Stale Opportunity – Runs when opportunities older than the given time duration
Survey Submitted – Runs when a survey is submitted
Task Added – Runs when a task is added to a contact
Task Reminder – Reminds tasks due
Trigger Link Clicked – Runs when your trigger link is clicked
Twilio Validation Error – Runs based on the Twilio Lookup response before sending an SMS or making a call. Number Validation has to be enabled in Agency Twilio Settings
Membership Triggers
Category Completed – Runs when a category of specified product gets completed
Membership New Signup – A customer/lead subscribed for membership
Offer Access Granted – Runs when access to offer is granted
Offer Access Removed – Runs when access to offer is removed
Product Access Granted -Runs when access to product is granted
Product Access Removed – Runs when access to product is removed
Product Completed – Runs when product gets completed
User Login – Runs when the user logs in membership
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Facebook Lead Form Submitted – Runs when the lead submits your facebook form
Shopify
Abandoned Checkout – Runs when the leads (shoppers) does not complete the checkout
Order Placed – Runs when the leads (shoppers) place an order
GoHighlevel Workflow Actions
Below are the actions you can take in GoHighLevel when an event is triggered.
External Communications
Send Email – Sends an email to the contact
Send SMS – Sends a text message to the contact
Call – If the contact has been assigned to a user, this event will call the user and play the whisper message. If the contact is unassigned, this event will call the number listed in Settings > Company tab > Company Phone field and play the whisper message. If the person who answers the call presses any number key during the call, we will dial the Contact and if they answer, we will bridge the call.
Voicemail – Pushes a pre-recorded voicemail file to the contact
Messenger – Sends a Facebook Messenger message to the contact (contact needs to have previously messaged a connected Facebook page no more than 24 hours before arriving at this event in order for the message to successfully deliver)
Instagram DM – Sends an Instagram DM to the contact (contact needs to have previously messaged a connected Instagram page no more than 24 hours before arriving at this event in order for the message to successfully deliver)
Manual SMS – Creates a Manual Action for someone to manually send an SMS to the contact (Manual Actions can be found in Conversations > Manual Actions)
Manual Call – Creates a Manual Action for someone to manually call the contact (Manual Actions can be found in Conversations > Manual Actions)
GMB Messaging – Sends a Google My Business message to the contact
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CRM
Add Contact Tag – Adds specified tags to the contact
Remove Contact Tag – Removes specified tags from the contact
Create/Update Opportunity – Creates or updates an Opportunity within the Pipeline that you select
Add To Notes – Adds a Note to the Contact Record
Assign To User – Assigns the contact to a user. Specify the user or add multiple for round-robin assignment
Remove Assigned User – Removes any assigned users leaving the contact unasigned
Set Event Start Date – Use this event to set the Event Start Date to a specific day, date, and/or time, which enables you to use Wait events that hold contacts in relation to the day/date/time that you set.
Add To Workflow – Adds the contact to another workflow
Remove from Workflow – Removes the contact from a specific workflow
Remove From All Workflows – Removes contact from all workflows
Remove Opportunity – Removes an oppotunity associated with the contact
Send Internal Notification – Send a notification to someone other than the contact
Set Contact DND – Activate do-not-disturb for the contact
Edit Conversation – Mark the Conversation as Read/Unread and Archive/Unarchive it
Send Review Request – Send a Review Request to the contact
Stripe One Time Charge – Trigger a charge in Stripe for a fixed amount to a specific customer in your Stripe account
Update Appointment Status – This action changes the status of an Appointment. If the Contact was added to this Workflow via an appointment-related Trigger (“Appointment” or “Customer Book Appointment”), the status of the Appointment that fired the Trigger will be updated. If the Contact was added to this Workflow via another method, the status of the most recent Appointment that the Contact is carrying will be updated
Add Task – Pick an action for this step
AI Appointment Booking Bot – Add contact to AI Bot flow for appointment booking. The bot will converse with user and try to book the appointment on the selected calendar
Send Eliza Agent Platform – Once this action is configured, all the contacts will be delivered to Eliza for conversation.
Add To Google Analytics – Fire an event in Google Analytics
Add To Google Adwords – Fire a conversion event in Google Ads
Update Contact Field – Update a field in the contact record
Facebook – Add To Custom Audience – Add contact to a custom audience in Facebook
Facebook – Remove From Custom Audience – Remove contact from a custom audience in Facebook
Facebook – Conversion API – The Conversions API allows advertisers to send web events from their servers directly to Facebook
Membership Actions
Membership Grant Offer – Grant contact access to a specific membership product
Membership Revoke Offer – Remove contact’s access to a specified membership product
Conditions and Workflow
If/Else – Fork the contact’s journey through this workflow based on conditions
Wait – Holds a contact for a specific time, until a condition exists, or until the contact replies
Webhook – Fire a webhook containing the contact’s details
Go To – Go To enables you to take your contacts to other branch or step.
My Verdict
There’s no doubt that GoHighLevel is one of the most powerful digital marketing platforms on the market today. With its robust suite of features and intuitive interface, GoHighLevel makes it simple to grow your business and increase your bottom line.
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GoHighlevel Workflows are amazing and one of the strong points of the platform.
Even if GoHighLevel didn’t have 90% of its other features, the workflow functionality is so good I would still move to it for my marketing platform.
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