GoHighLevel is an all-in-one marketing automation platform that gives you all the functionality and tools you need to generate more leads and sales online. This platform is also known as “High Level”, but most people call it Go High Level because of its domain name.
HighLevel is a white-label marketing platform for digital agencies. Functionality includes CRM with SmartLists, Email, 2-way SMS, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Automation Campaigns, Reporting, Webhooks, and more!
Agency accounts include unlimited sub (location) accounts for your clients that can be cloned to speed up setups. Bring your own Twilio & SMTP credentials to power your account, giving you access to wholesale rates on email, phone call, and sms.
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HighLevel SaaS Mode Specifics
Since the HighLevel SaaS takes into account both agencies and their clients, it includes two different collections of features. The following image shows some of them:
Agency Features
Sub-account generation, user permission configuration, and non-payment lockout is automatically done for you from the get-go. You don’t need to set up or configure anything in addition to what was already set up and configured for you.
As for Twilio rebilling, it’s optional. However, it would be a shame not to take advantage of the possibility of billing your clients for using Twilio for two-way messaging.
Another thing you should know about Twilio is that, if you prefer, there’s a possibility to use SaaS mode only for Twilio rebilling without creating custom pricing plans or using the default ones (we’ll talk about these very soon).
Client Features
HighLevel has some really practical features that’ll make communication with clients more seamless.
Webchat Widget
One really great feature is the webchat widget, also known as the HighLevel Live Chat widget, which can come in very handy in the lead generation context. It can be installed on clients’ websites to allow communication between your clients and their audiences.
What’s special about it is that it allows two-way SMS chat and thus enables continued communication even when users leave the website.
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We’ve all had the unfortunate experience of having to wait for long periods to receive a reply from customer support, being practically forced to keep the site and the chat open the whole time. HighLevel helps your clients and their potential clients get rid of this impractical way of communication, thus increasing the probability for site visitors to turn into leads.
Reputation Management
Reputation management is another useful feature. It allows them to influence how users view the business/brand in a non-pushy way.
This feature works by sending review requests with a review link to your client’s customers. You can send either an email or an SMS. It’s set up to show only good reviews (rated 4.5 or higher), while some of the good reviews can be shown on your clients’ sites as testimonials.
Missed Call Text Back
One more extremely useful feature is the missed call text back. As the name suggests, its purpose is to automatically text your clients’ customers and prospects who called but didn’t receive an answer. Missed calls are missed opportunities – they leave a bad impression and can be a pain point for any business.
SaaS Mode Configuration
You can configure the HighLevel SaaS mode from within the agency dashboard. The SaaS Configurator is where all the magic happens. In this subsection, we’ll take a look at the options that the SaaS Configurator offers, together with some of the possibilities that the HighLevel SaaS mode brings to the table.
Pricing
Regardless of how prosaic this sounds, at the very core, SaaS mode boils down to creating pricing offerings and setting up a signup page.
The first thing you need to do is connect HighLevel with your Stripe account. After you’re done with this, the next step is setting up pricing plans.
Pricing Plans
The HighLevel SaaS allows you to set up different pricing plans.
When you first start, SaaS mode comes with three preset plans named Standard, Professional, and Premium. However, you don’t need to use these names. You can be as creative as you want as long as the plan names are short, descriptive enough, and make sense.
Each of the three preset plans comes with preloaded features. Again, you don’t have to keep the preset plan structure. You’re free to add features from one plan to another at will. This is extremely easy to do since it doesn’t require any technical skill. You just move features from one plan to another by dragging and dropping.
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Setting up three pricing tiers is not mandatory. HighLevel gives you the freedom to set up two pricing plans, just one, or even not to have pricing plans at all, but stick only to Twilio rebilling, as we mentioned earlier. It’s all up to you whether you keep the default plan options or choose to play it differently.
Billing
When it comes to billing, you can offer two options to your clients: monthly and yearly billing. As far as price amounts are concerned, there’s a suggested minimum pricing threshold. It’s $97/month for the Standard plan, $197/month for the Professional, and $297/month for the Premium plan.
You can’t change a plan’s price after someone subscribes to it, but there’s a way to set the fee below the minimum threshold by modifying the price through the Stripe and Products options.
Free Trial
HighLevel allows you to offer free trials as well. However, not many HighLevel customers recommend this because you may end up getting your hopes up about users that never actually become your customers.
When it comes to modeling your pricing system, you can do some research, see how the big players do it, and mimic whatever you think would work for you.
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Following the examples of big successful SaaS companies like Shopify can surely help you since they use tried-and-tested methods and techniques, and that’s at least one of the reasons why they’re still at the top of today’s business world.
Additional Configuration
In addition to setting the pricing, the HighLevel SaaS allows you to do the following:
Offer your customers free Twilio and Mailgun credits.
Add a pre-built snapshot to a plan “to be used when a sub-account is created from that plan.”
Create a funnel/site pricing page and edit it in line with its purpose.
Build a two-step order/signup form and add it to your pricing page to allow users to buy your plans.
Create a workflow that’ll inform you whenever there are new signups, right after which you can start your onboarding process for your new customer. Many consider that as one of the keys to your success as a SaaS company.
A few notes on the funnel/site pricing page creation. HighLevel offers a visual drag-and-drop interface to build and customize your funnels/sites/pages.
To speed up the process, you can choose from the HighLevel funnel/site templates. It’s important to do this step properly since this is what your audience will see when looking for pricing information and deciding to subscribe to your plans.
Final Thoughts
We strongly believe that the HighLevel SaaS is an awesome, exciting, and very important addition to the already rich assortment of HighLevel tools.
Also, we agree with many HighLevel customers who see it as a game-changer. We hope that you share this belief and that this text helped you make up your mind regarding HighLevel’s SaaS.
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